AI-assisted GTM workspace

Run GTM from one place.

Northstar is an invite-only workspace for revenue and GTM teams. It connects the tools that hold your accounts, pipeline, conversations, enrichment, and campaign data, then turns that context into an operating view and a place to act.

What Northstar offers

  • A shared operating view for pipeline health, account movement, and next actions.
  • Connected context across CRM, warehouse, email, collaboration, enrichment, and campaign tools.
  • AI-assisted workflows that turn account signals into lists, routing, campaigns, and follow-up.

What Northstar is for

Northstar is being built as a one-stop shop for GTM work: see what is happening across accounts and pipeline, ask for analysis, and move from insight into action without stitching tools together by hand.

Connected systems

Approved organisations can connect CRM, warehouse, collaboration, email, enrichment, and campaign tools. When Gmail is connected, Northstar uses authorised Gmail data only to provide product features such as customer activity context and account summaries.

Who can use Northstar

Northstar is available only to invited members of approved organisations. This page explains the product before anyone signs in.